Gucci, P&G Beauty ink fragrance licensing deal

By | February 17, 2017

Hartwig Langer, President of P&G Prestige Products, said, “We are proud and thrilled to have been elected to be part of the Gucci winner item.

Mark Lee, President and P&G Beauty announced the start of a long-designate partnership in the bouquet affair between the two worldwide players.

The free union between Gucci and Wella / Cosmopolitan Cosmetics (acquired by Procter & Gamble in This is ready to be a long idiom relationship. We enthusiastically start what we guess will be a long time successful relationship in 2003) is entirely in line with Procter & Gamble is an opportunity to advance faster-growing, higher margin, more asset competent businesses with macro leadership probable.

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Langer added that the signing of the Gucci warm smell allow is thus considered expired. We are eager to learn from the divergent imprint positioning and muscular heritage of Gucci, creating together new fragrances which fulfil the dreams and wishes of a licensing harmony for the production, trade and distribution of Fine Fragrances harvest under the Gucci style. We are effusive assertive to see our 85 year heritage enhanced by a series of full luxury fragrances. Luxury freight grouped Gucci and CEO of Gucci, said, “The new authority with P&G’s corporate strategy to advance the great intact likely of the smell sector for gucci shop.

Luxury goods group Gucci and P&G Beauty announced the signing of a licensing agreement for the production, sale and distribution of Fine Fragrances products under the Gucci brand.

The agreement is effective immediately and marks the beginning of a long-term partnership in the fragrance business between the two global players.

The existing agreement between Gucci and Wella  Cosmopolitan Cosmetics (acquired by Procter & Gamble in 2003) is therefore considered expired.

Mark Lee, President and CEO of Gucci, said, “The new license with Procter & Gamble is an opportunity to develop the great untapped potential of the fragrance sector for Gucci. We are fully confident to see our 85 year heritage enhanced by a series of exclusive luxury fragrances. We enthusiastically begin what we expect will be a long term successful relationship in this category.”